Sales Engineers Need Three Skills for Success.Where does your Sales Team Stand in these Three Critical Areas?1. Strong Selling Skills2. Knowledge of the customer's manufacturing environment (Needs)3. Ability to relate machine capabilities to customer's needs (Value)In developing highly productive sales engineers you look for high quality people with strong sales skills -- but what about machine tool and manufacturing knowledge? AMTDA's Essential Elements of Manufacturing Technology Workshop (EEMT) is the most easily accessed and effective method for providing your sales staff with the technical and applications knowledge they need to be successful. It would take years of experience to gain the knowledge in this interactive classroom experience. The training is presented in plain language by an industry veteran instructor using real life case stories, visuals to demonstrate how to spot sales opportunities and plenty of time to answer individual questions from each attendee. It takes far less than one new machine order to justify this worthwhile investment. | 
